Following Google’s I/O developer conference this morning, Jinni was one of just a couple companies named as strategic partners for the newly announced Google TV on the Google blog.

Google TV is designed to allow users to easily enjoy both web and TV content on their TV sets. Jinni’s app provides a guide for Google TV, including semantic search and personalized features like individual and social recommendations, across all premium content available to the Google TV user for viewing (including live channels, VOD, and internet services like YouTube, Netflix, Amazon, and Hulu).

Below are a few initial screenshots of our app, currently under development (click to see larger images). Did you attend the conference or have reactions to the Google TV announcement? We’d love to read your thoughts in the comments.

1. Search - results for “feel good witty indie”

2. Recommendations - can be filtered by your Entertainment Personality, where you’d like to watch, and more

3. Browse - for titles like Crash, with more info on Treme

4. Watch It page - for In the Heat of the Night, available now on live TV

Technorati Tags: Google TV, I/O Conference

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An intriguing aspect of how Google presents their new music search in their blog is the premise that a search engine for music should include discovery: “a search engine should also be able to help you discover music you’ll like.” A crucial limitation of standard, keyword-based search is that people discover based on more nuanced, personal criteria. Google compensates by partnering with Pandora, imeem, and Rhapsody to link to their discovery services. (Ironically, as Rory Cellan-Jones puts it on BBC dot.life, this new service may also endanger the “fragile business models” of music services like Spotify.)

Interestingly, while the Wall Street Journal described Yahoo as quick to highlight “how it also allows users to stream some songs from its search results page through a partnership with Rhapsody,” the Yahoo blog post doesn’t mention discovery.

At Jinni, we believe search for any type of entertainment should incorporate a chance to discover new content. We aim to create this experience seamlessly via intelligent search that comprises mood and personal tastes in plot, style, and more, as well as familiar keywords like titles and people. It’s the difference between narrow search by “what you’re looking for” and search by “what you like.”

Technorati Tags: Google music search, MySpace, Pandora, imeem, Rhapsody, iLike, Yahoo

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The point of our blog is pretty simple. To talk about movies, TV, and video. How we choose, what we watch, and related technologies. What’s changing, who’s innovating, and the ways that we at Jinni aim to improve the user experience. We’ll try for a good mix of practical and theoretical. And we promise to keep the blog short and free of tongue-tangling jargon.

As an entrepreneur, I notice that whenever I tell my story, people start a guessing game. I call it, “Can he do it?” The most common question is, “But can’t Google do it too?”

I am of the opinion that big companies buy innovation. Executives are paid to create revenue, not risks on new internal ventures.

I’ve also noticed that most people ignore how companies structure Internet business around existing products, services, and employee skill sets. Companies do what they know best, and it’s not always a question of what makes money or sense.

So, can he do it? Entrepreneurs are addicted to the new idea, and the flexibility to build the products, services, skill sets – and risks – around it.

Besides, Jinni is like working in a chocolate factory: Part of my job is to watch as many movies as possible!

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